Over the years, Black Friday, the day after Thanksgiving
kickoff to the holiday season, has expanded.
It shifted from malls and stores opening a few hours early, to stores
opening as soon as the clock strikes midnight on Friday.
But has Black Friday hit
its peak?
According to the National Retail Federation, Americans spent
a record $52.4 billion last year, but that was across the four-day holiday
weekend and not just on Friday. Along
with Black Friday, the post-Thanksgiving weekend now includes Small Business
Saturday and Cyber Monday, both of which have also captured the attention of deal-hungry
shoppers.
“It had changed and didn’t have the same appeal,” said Sue
Bellaire, Community Financial’s Technical Training Coordinator who took time out
from Black Friday Shopping when her kids were home from college and never went
back. “My shopping habits are different
– shopping online, going to fewer stores and doing less browsing.
“There is a difference between just
browsing and saying ‘That’s the perfect gift,’ and knowing exactly what you
want and where you can just find it specifically online.”
Jenny Tabor, Compliance & Risk Specialist at Community
Financial, still sees the advantages of actually going to the stores to seek
out deals in person.
“I think a lot of people shop
online because they don’t have to leave the house or fight a crowd,” she
said. “I understand that, but the stores
are trying to lure people in by giving away things in the store because they
don’t want to lose the foot traffic at the stores.”
While Tabor does participate in Black Friday, she doesn’t go
to the extremes like other shoppers, usually arriving at the store or mall at 8
a.m.
“I am never going to wake up that early, and I am not one to
fight over something that is on sale,” Tabor said. “I have thought about (getting up earlier),
but I’m not too sold on it.”
Whether you decide to fight the crowds in person, or do your
shopping locally or online, there are plenty of deals to be had as the holiday
season approaches, both on Black Friday or throughout the season.
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